Tired of paying for expensive SEO tools that never quite fit our workflow, we built our own. Our custom SEO Dashboard is a Next.js application that complements our Agentic SEO system, providing real-time SEO reporting, performance tracking, and actionable insights — all tailored to how we actually work with clients.
Off-the-shelf SEO tools are expensive, bloated with features you don't need, and rarely integrate with your actual workflow. After years of wrestling with third-party platforms, we decided to build exactly what we needed — a custom SEO dashboard that connects directly to our Agentic SEO automation system, pulling real data from Google Search Console, PageSpeed Insights, and our own tracking database to deliver the insights that actually matter.
Real-Time SEO Reporting
The dashboard provides comprehensive keyword tracking, ranking history, content performance metrics, and PageSpeed audit results — all in one place. Unlike generic SEO tools, every metric is contextualized for the specific client and their goals. The interface features sortable data tables, date range filters, pagination, and visual trend indicators so you can spot opportunities and issues at a glance. Built with Next.js and Tremor for data visualization, the dashboard is fast, responsive, and designed for daily use.
Building our own SEO dashboard gave us complete control over the metrics we track, how we present data to clients, and how it integrates with our automated SEO system — saving thousands per year in tool subscriptions.
Christian de Gruijter
CMO
Integrated with Agentic SEO
The dashboard connects directly to our Agentic SEO system's Supabase database, displaying data collected by our automated SEO agents — keyword rankings, content performance scores, readability metrics, copy quality assessments, and technical SEO audit results. SEO tasks generated by our agents (ranking alerts, cannibalization issues, content freshness warnings) appear directly in the dashboard with status tracking, making it easy to prioritize and act on automated recommendations.
Built for Our Workflow
The dashboard serves as our central hub for SEO reporting and client communication. Weekly reports are generated automatically via SendGrid, pulling data directly from the same source. The tool handles everything from high-level performance overviews to granular keyword-level analysis — all without paying a cent to third-party SEO platforms. It's proof that when off-the-shelf doesn't cut it, building your own can be both faster and better.
